Top producers will tell you that paying attention can help you get paid selling real estate in any economy. For instance, many builders are constructing but not moving the amount of inventory they would like. The creative agent may be able to garner more listings and sales by keeping their eyes wide open.
One agent realized that a builder constructing homes that boasted a shop were not moving too fast. The agent realized this was an opportunity to create profit where others saw problems.
The model homes done were impressive. What caught this agent’s eye was the hoover windtunnel bagged vacuum and thinking how handy that would be at his own home. He then noted all the other small industrial appliances the workers were using to accomplish their tasks.
While inspecting the progress in another home he noticed how the vacuum wet dry was being used to swallow water that had seeped into the basement. The agent was impressed with many of the appliances being used by workers on a routine basis.
Ideas started popping into this agent’s head as he toured the homes. Unfinished rooms were kept at comfortable temperatures by a portable space heater and in another area there were portable floodlights.
After studying the various products online he visited with suppliers to see how many units might be overstocked. He suspected that they might be holding excess product in their warehouses where they were not selling or visible to anyone.
He gathered enough information to put together a presentation for local suppliers and builders. Buyers enjoy a bonus. Buyers appreciate gifts even if they believe that the price of the home may pay for it.
Arrangements were made to display various appliances in the model homes and shops. In consideration for the products being prominently displayed, the suppliers accepted a huge discounted payment from builders when the homes sold. The agent had created a win-win situation for all the parties involved.
The vendor places his shelf hogging inventory on display, the builder is providing an incentive to the buyers, and the real estate agent has another marketing tool that appeals to buyers. Everyone wins when agents think outside the home…errr the box.
Top agents are convinced that you are well on the way to a sale when the buyers start to picture themselves enjoying the deck chairs or garden fountain. Builders appreciate an agent that finds new methods to increase their chance of a sale. The local vendors enjoy reducing their inventory. The winning agent creates a winning situation for all.